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Wikipedia:Articles for deletion/Defining the new marketing concept

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Either a copy/paste job (i.e. copyvio), or original research. I couldn't find the text online, so I'm betting it's section 1, chapter 1, of someone's book-to-be. - Kenwarren 02:41, Jul 30, 2004 (UTC)

  • Delete in its present form and title. It's probably neither quite a copyvio nor original resewarch, since it provides a reference to the book it was taken from. The problem is that it's a summary, probably, of that book's discussion and with that book's title. This is, therefore, idiosyncratic, unsearchable, and impractical to the encyclopedia community. It's not original research as much as it is idiosyncratic reportage of someone's business school textbook. Geogre 03:50, 30 Jul 2004 (UTC)
  • Delete - not an article, possible copyvio, and I don't want to have a relationship with the people that sell me stuff (I know that last bit's irrelevant, I'm just tired of hearing marketers talk about the new ways they're going to bother me). -- Cyrius|✎ 06:29, 30 Jul 2004 (UTC)
  • Delete. Title implies that there is only one new marketing concept yet to be defined. If only. - TB 09:11, Jul 30, 2004 (UTC)
  • Delete. Any article that uses the phrase "today's global customer" surely must be a candidate for speedy deletion. Smerdis of Tlön 13:48, 30 Jul 2004 (UTC)
  • Delete. Agree with Smerdis of wherever. Personally I already have a globe, so my neutral standpoint on this matter is assured. --Ianb 21:09, 30 Jul 2004 (UTC)
  • Ick. Kill. Delete. Bearcat 06:43, 31 Jul 2004 (UTC)
  • Delete market-speak. It's written in my native tongue, yet I can barely comprehend it. This is progress? --Ardonik 08:28, Jul 31, 2004 (UTC)
  • Delete. The material covered in this article was developed at Harvard in the early 1970's. At that time it was called the "marketing orientation". In the decades since then it has been called "customer focus" and "market driven". To rename it "The New Marketing Concept" thirty years after it was developed is absurd. We already have the article marketing orientation. mydogategodshat 17:00, 3 Aug 2004 (UTC)
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